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If you’ve read my newsletter or this blog for very long, you know there are several instances where the so-called “weight loss experts” and I disagree.

One is the question of divulging goals. Just about every weight loss program, diet book or advice column will tell you to shout your goal from the rooftop.

But, when it came time to really (I mean REALLY) lose the excess weight for good, I didn’t tell a soul. It just didn’t seem necessary. I knew what I had to do. I knew no one could “get it” like it felt inside me. And I’d been sabotaged many times by supposed friends and family members.

So, I loved seeing this video:

Many of the clients who come to me for permanent weight loss coaching don’t talk much with others about their goals either. They’ve gotten serious enough to hire a coach, so they are truly committed. They are sometimes surprised they haven’t been running around telling people about this step in their life. They usually don’t feel the need to binge before coming to their first coaching call either, and that sometimes surprises them too!

But what is telling the whole world supposed to do actually? Invite the world to measure and judge us by our body weight? Shame us when we fail? Or simply open ourselves up to needless comments and interference?

When it’s for real, and it’s about true lifestyle change, I don’t think telling is helpful. At that point, the time for talk is over. It’s time to do.

The weight loss industry loves to make us feel bad about ourselves.

Born with a wide-hipped bone structure? Bad girl!

Did you diet so much in your teens that, even though you feel healthy and can maintain your weight easily, you still weigh 30 lbs more than those “magic” weight charts in the doctor’s office? Terrible you!

Despite constant dieting, is your waist roughly the same size as your hips so the latest fashion hip-rider jeans just don’t work for you? Shame on you!

I know I never would have lost over 70 lbs., or maintained that weight loss for over 10 years, if I stayed hooked into the diet biz OR bad feelings about myself. It took me a long time to disengage from commercials and advertising that shows EVERYONE with long legs, taut arms, tiny waist, and big boobs. In real life, every body is unique and very few meet the advertising world’s criteria for beauty.

Instead of feeling bad about ourselves, we should feel bad for them. What a boring, pathetic, lying world they depict!

Take note of this new commercial for Jenny Craig where the absolutely beautiful actress Sara Rue talks about not being able to leave the house (oh, the shame!!) when overweight:

The reason this lovely woman is in for a rude awakening (and I hate to see that) is the route she’s taken in order to lose that weight and fit into those “skinny” jeans. My research taught me that dieting is the key to regain. The body is programmed to regain after sudden loss. (If you don’t understand this, see this audio class.)

The very first Principal in the Catalyst Weight Loss System is “Don’t do anything to lose weight that you can’t do forever” because otherwise you are just setting yourself up for regain.

Do you want it now or do you want it forever?

The approach is different.

Here’s what I also learned losing all that weight. Women (some men, but especially women) buy the skinny=happy equation and waste precious TIME, ENERGY and PASSION worrying about it, pursuing it, failing at it, running their lives by it (staying home!) and making u-turns in life.

WE ARE GIVING AWAY OUR POWER BY BUYING INTO THIS MYTH!

Just think what we could do collectively if we harnessed all that energy and passion and used it to care (really care) for ourselves!

What could we accomplish if we didn’t struggle with fat, diets, calories and food?

Isn’t it just a little convenient that we’re too tied up worrying about fitting into our jeans to wonder what Congress is sneaking into that healthcare bill?

Isn’t it convenient that we’re so worried about keeping our jobs that we bend over backwards to please the man at work and, as a result, try to eat stress away?

DonutWork

Once, I heard a Human Resources vice president say, “If you want someone to work their ass off for you, hire a fat woman….”

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You hear a lot about “lifestyle change” today. In fact, most diets call themselves a “lifestyle change”, even Weight Watchers.

I guess it makes customers THINK they’re doing the big job, not the little (short-term) one.

My favorite “lifestyle change” quote was a friend on Phen-Fen who had lost a lot of weight. As she ordered lasagna and whipped four packets of sugar into her tea, she proclaimed “It’s not a diet! It’s a lifestyle change! I feel so different!”

Well, with real change you don’t “feel different”, you ARE different.

Diets Force Hard Choices

Don’t be fooled. My friend’s sad truth is that

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I’m all about living consciously – making decisions with full attention to the moment I’m living in, as well as the way that moment is connected to the future.

When I finally saw the connection between my momentary urges for foodication (medicating through food) and the ultimate result in my body, I changed my weight permanently.

I’m focused on a lifestyle that ends the lease on weight loss and OWNS it instead. I emphasize making my own decisions instead of going with the crowd. I don’t like being a “sheeple.”

I’m convinced accepting the norm, programmed by the media, advertising and fashion industries, means lots of excess weight and fat in our lives.

Soda Consumption is Directly Connected to U.S. Obesity Epidemic

Soda Consumption is Directly Connected to U.S. Obesity Epidemic

Case in Point: McDonald’s new Sweet Iced Tea commercial where the woman has been sipping tea so long, she’s developed a tan line across her chin.

Yowza!

My first reaction was: “that’s the stupidest commercial I ever saw!”

No one would drink that much, right?

But…

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In the 16th century, people believed their kings were chosen by god, and were not fully human.

In the 17th and 18th century, people thought cancer was a curse from god for evil thoughts and was contagious.

In the 20th century, people believed diets cured excess weight.

Every one of these beliefs robbed human beings of their natural power in life. And, in every case, science proved these beliefs untrue and noted that the belief prevented proper treatment.

Permanent Weight Loss Requires a New Solution

Permanent Weight Loss Requires a New Solution

No one can blame us for what we didn’t know then. But, now we know.

In 1996, I knew something was wrong with my previous approach to weight loss. I knew because the weight just kept coming back every time I lost weight (and it always brought an extra 10 lbs with it!).

My doctor gave me the hard science.

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For anyone living under a rock, Geneen Roth’s new book “Women Food and God” is a New York Times bestseller recently featured on Oprah. I first studied Geneen’s ideas on intuitive eating and breaking out of diet hell many years ago.

Here’s an idea from the new book that had great impact on me:

love life without the story,

you without your past

 

Wow – all that past … just gone.

All those stories … obliterated.

All that baggage … dropped at the airport and left on the conveyor belt of life.

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In the past few years, McDonald’s has taken a hit to their reputation – from movies like “Food, Inc.”, “Fast Food Nation” and “Super-size Me.”

Now, they are out to improve that “unhealthy” reputation.

On March 3, 2010, they announced that Weight Watchers would promote and endorse several McDonald’s meals as healthy options for weight loss. If Weight Watchers ever had a serious reputation, it was gone that day.

BoyBurger

Now, another layer of PR has appeared with McDonald’s seeking to convince consumers of their financial importance to their communities and to the farmers of their state. Recently, an insert into a Wisconsin newspaper made many interesting claims. I particularly like the “returned nearly 45 cents of every dollar earned to the local economy.” – Translated, that means they paid their workers less than half of what they earned and more than half was profit.

They listed the following as purchased from Wisconsin farms:

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