Watching the movie “The Founder,” in which Michael Keaton plays Ray Kroc, the mastermind behind the mega-successful McDonald’s hamburger franchise, gives a rare glimpse into the very moment America took the fat road.

It comes about one-third of the way into the movie. Kroc walks up to the McDonald brothers’ hamburger stand in San Bernadino, California and, before he finishes paying, is handed a paper bag containing his order.

He’s amazed. “What’s that?” he asks.

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