In the past few years, McDonald’s has taken a hit to their reputation – from movies like “Food, Inc.”, “Fast Food Nation” and “Super-size Me.”
Now, they are out to improve that “unhealthy” reputation.
On March 3, 2010, they announced that Weight Watchers would promote and endorse several McDonald’s meals as healthy options for weight loss. If Weight Watchers ever had a serious reputation, it was gone that day.
Now, another layer of PR has appeared with McDonald’s seeking to convince consumers of their financial importance to their communities and to the farmers of their state. Recently, an insert into a Wisconsin newspaper made many interesting claims. I particularly like the “returned nearly 45 cents of every dollar earned to the local economy.” – Translated, that means they paid their workers less than half of what they earned and more than half was profit.
They listed the following as purchased from Wisconsin farms:
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Talk about a “Food Decision” wall!! I hit it hard this week. Take a bit of fatigue and add several last-minute twists to a schedule that was a tad too tight in the first place, and all of a sudden food decisions become hard. I found myself saying, “I don’t want to DECIDE what to eat. It’s too much work. I just want someone to make dinner miraculously appear for my family and me.”
My clients describe this place of indecision and frustration a lot! Today, women work so hard in their careers and have so many additional responsibilities PLUS they are often expected to also fulfill the traditional “wife” duties of social planning, intra-family communication, scheduling, housework and meal planning/preparation. Overscheduling is a way of life. It can be a huge burden to carry.
The Food Decision Wall is that point when there’s nothing in the house to feed the kids except raw carrots and dog food and you’re seriously considering which would be more nutritious. It’s when you scream, “I NEED A WIFE!” It’s when you KNOW the best possible solution is to grab the phone for … FAST FOOD DELIVERY!
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My twitter buddy Trish was having a tough time this week. She felt she did all the right things and yet she gained 2 lbs on the (*%#@^^!!) scale!
Here’s my answer to her:
I’ve had to work through many frustrating situations in my weight loss journey. Since I’ve kept my weight loss for over 10 years now, I’ve learned a lot. You might not like what I’m going to say, but you asked “what would I do?”
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Most of us don’t want to think of ourselves 20, 30, 40 or 50 years from now. We tend to imagine ourselves just like we are today, or project a movie of ourselves shot through a soft-focus rosy filter with beautiful lighting.
But our job, our primary job in life, is to make sure we get to 73 one day. And the path we take will determine what that 73 looks like. Take a look at Ernestine Shepherd at 73!
Now, you might think that my blogging about Ernestine has to do with her body. Well…
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I love baseball. I love the symbolism, the metaphor, and the geometry of it.
Phil Hughes is a Yankee pitcher.
He started his big league career with a couple stints as starting pitcher in 2007 but was injured in just his second game. He rehabbed but wound up in the minor leagues. Phil DID NOT LIKE the minor leagues! He made no bones about it.
Last year, he returned to the major league but didn’t fit into the Yankees’ rotation of starting pitchers. He wound up in the bullpen, a place starting pitchers don’t like. Phil, however, said he’d do anything not to go back to the minor leagues (hint: he had motivation).
This year, he competed for the 5th and last spot in the Yankees’ starting rotation of pitchers and won it. Yankee starting pitchers are VERY IMPORTANT PEOPLE!
Good for Phil, right?
Last night was his second start. He was hurling heat! His curve ball was curvy (admittedly a girly descriptive for a pitch), his cutter was slicing across the plate at unhittable angles.
He issued only 1 walk in 5 innings. Phil was working on a no-hitter, a rare feat in baseball! (Even rarer, a perfect game is no walks and no hits.)
It was mesmerizing. After the 6th inning, still a no hitter!
After 7, Phil still in charge!
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What the world calls “weight loss” is a temporary condition based on a diet, not on real life. As I discovered, we pay for temporary weight loss with deprivation, excessive exercise, and, most importantly, we pay with the body’s precious metabolism. Then, we’re forced to give back the “weight loss” when we can’t support the payments anymore.
I call this “renting weight loss.” It’s prevalent in our society, and heartbreaking.
As I lost over 70 lbs. (and sustained that loss for 10 years), I learned a few things. Speaking at my 10th year celebration forced me to think about all my lessons from an overview perspective. It looked like this:
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When I look back at my weight loss, and my current healthy way of living, I see that what I ate was much less important than what was going on in my head.
I was a fat thinker.
It didn’t matter if I wanted to lose weight; I was never going to succeed until I changed thinking fat into thinking thin.
One of the things I did was examine the equations in my head from a different perspective, and bust them if they led to overeating, destructive attitudes, or feeling bad about myself.
Here are some examples:
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This past weekend, I led a wonderful seminar full of amazing women learning about permanent weight loss for the first time in their lives. Many of them had been focusing on food as a solution to excess weight for 10, 20, 30 years! It’s funny how we tend to doubt ourselves, rather than the methods foisted on us by commercial weight loss, doctors, trainers, diet gurus, etc. So often, we naturally assume we did “something wrong” when the diets fail time after time.
But this workshop was about changing our minds! And we did! Mindgames, be gone! We witnessed some major change to thinking patterns that get in the way of progress towards a healthy weight.
March 13 also officially marked my own 10th anniversary at my current weight after losing over 70 lbs. I very much wanted to be teaching others on this anniversary so the timing was perfect. I was looking forward to raising a glass of champagne with friends and clients but, when the time actually came, I was oddly emotional.
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- Confused? Most people are. All this is diet advice from the perspective of what I call Diet Mentality. Based in fea… https://t.co/oLbdhU6utw
- https://t.co/0JcSIOHFVS https://t.co/0JcSIOHFVS
- I've always said exercise is more important than food control. What do you think? https://t.co/nRyJeKMZ9y
- Before and after pictures are usually complete fakes, and give us the misconception that the "after" picture is the… https://t.co/QUdTrITjeG
- Take a look! Wisdom! https://t.co/zjh6DbmIh9
