Watching the movie “The Founder,” in which Michael Keaton plays Ray Kroc, the mastermind behind the mega-successful McDonald’s hamburger franchise, gives a rare glimpse into the very moment America took the fat road.
It comes about one-third of the way into the movie. Kroc walks up to the McDonald brothers’ hamburger stand in San Bernadino, California and, before he finishes paying, is handed a paper bag containing his order.
He’s amazed. “What’s that?” he asks.
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Sending a son off to college is a challenge. I expected that.
You expect emotional impact on your “momself.” The cost is astonishing! Then, there’s the uphill climb through amazing hills of paperwork, applications for everything from residence halls to scholarships to individual study programs.
What I never expected was the guilt-evoking barrage of sales packages, all suggesting ways to spend money to alleviate the “momguilt” of sending junior from his childhood home into the big, bad world.
Get this one, which arrived today:
After a long lead-in about how lonely and bereft DS would be at the big/intimidating university, and the assurance that the big/intimidating university will be doing their part to help the student assimilate, I am reminded that most students don’t get enough encouragement from home!
Momguilt!!
However, in our foodcentric and food focused society, there is really only ONE answer!
FOOD!
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This week, manufacturers of high fructose corn syrup (HFCS) announced a “marketing makeover” when they made public their intention to rename the product, which has recently been the target of moms, health advocates and doctors.
I often feel like many of our news sources are mere PR fronts, spewing out traditional viewpoints. My own local newspaper’s story (albeit one picked up from a newswire source) left much to be desired from my viewpoint.
I wrote a letter to the editor but they wrote back saying it was too long! Apparently every viewpoint should be only 200 words! Hmmm! That’s an easy way to limit discussion isn’t it? Especially on a story dating back to 1966.
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I’m all about living consciously – making decisions with full attention to the moment I’m living in, as well as the way that moment is connected to the future.
When I finally saw the connection between my momentary urges for foodication (medicating through food) and the ultimate result in my body, I changed my weight permanently.
I’m focused on a lifestyle that ends the lease on weight loss and OWNS it instead. I emphasize making my own decisions instead of going with the crowd. I don’t like being a “sheeple.”
I’m convinced accepting the norm, programmed by the media, advertising and fashion industries, means lots of excess weight and fat in our lives.
Soda Consumption is Directly Connected to U.S. Obesity Epidemic
Case in Point: McDonald’s new Sweet Iced Tea commercial where the woman has been sipping tea so long, she’s developed a tan line across her chin.
Yowza!
My first reaction was: “that’s the stupidest commercial I ever saw!”
No one would drink that much, right?
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In the past few years, McDonald’s has taken a hit to their reputation – from movies like “Food, Inc.”, “Fast Food Nation” and “Super-size Me.”
Now, they are out to improve that “unhealthy” reputation.
On March 3, 2010, they announced that Weight Watchers would promote and endorse several McDonald’s meals as healthy options for weight loss. If Weight Watchers ever had a serious reputation, it was gone that day.
Now, another layer of PR has appeared with McDonald’s seeking to convince consumers of their financial importance to their communities and to the farmers of their state. Recently, an insert into a Wisconsin newspaper made many interesting claims. I particularly like the “returned nearly 45 cents of every dollar earned to the local economy.” – Translated, that means they paid their workers less than half of what they earned and more than half was profit.
They listed the following as purchased from Wisconsin farms:
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